RAISE YOUR VOICE
The Content Marketing Bootcamp
When you know exactly what to say to your ideal customer and how…
It’s so much easier to consistently show up and build a meaningful connection that compels them to take action.
Grow your audience and do more of what you love:
Make a positive impact on the lives of even more people who need your help and enjoy the freedom and flexibility that comes with it.
Have you ever found yourself feeling frustrated, saying….?
✅“I struggle to find the time to plan and create content”
✅“And when I do, it takes me so long”
✅“I just don’t know what to say"
✅ “Who would want to listen to me anyway?!"
✅“Content marketing feels overwhelming to me”
✅“I’ve lost my marketing mojo”
✅“I’m struggling to be consistent with my content”
✅“I’m making it up as I go along”
✅“I don’t really know who I should be talking to”
✅“Or what they will find interesting”
✅“What the heck are content pillars?”
I get it. I really, really do. You were never taught marketing. Just like you weren’t taught how to be a business owner! You started your brilliant business so that you could use your brilliant knowledge, skills and passion to improve people’s lives or careers.
Perhaps, just like me, what’s driving you is a future life of unfettered freedom and flexibility for you, your family and perhaps even your customers.
You know that what you offer has the potential to make such a difference to the right people - you just need to reach more of them.
Because here's the thing:
Only by growing your audience will you grow your business.
When you consistently share content that speaks to the needs and desires of your ideal customers you, you attract more of them - and build a meaningful connection with them.
It’s this connection that helps you to build trust, loyalty and recognition.
When you consistently speak their language, your ideal customers come to you - they already know that they vibe with you and they’re primed for purchase.
So let's get back to how you're feeling.
Because I want to offer you another perspective.
You have so much knowledge and interesting experience to share!
You just need some practical support to transform it into compelling content to grow, nurture and convert your audience.
INTRODUCING:
RAISE YOUR VOICE
The Content Marketing Bootcamp
In just 12 weeks, you'll have:
Marketing mojo and motivation
A simple, easy-to-action and repeatable plan to transform your knowledge, stories and experiences into compelling content.
Consistency and connection
Fail-safe tools to stop you from holding back - your ideal client is out there and wants (and maybe even needs) to hear from you.
More time do what you love
Time-saving tactics to reach more people, in less time - with compelling content that builds a connection.
A frequent flow of ideas
No more hiding from your email list or socials because you’re confused, overwhelmed or wondering what the heck to say. Clarity leads to consistent creativity!
Introducing the practical tactics we’ll learn and implement together:
Month 1: Master The Fundamentals
Do you ever feel like you’re throwing poo at the wall to see what sticks?
That your approach to content is more scattergun than strategic? You’re not alone. With these fundamental strategies, you’ll know exactly what to say to whom - so you can start to revel in the freedom and flexibility that comes with a growing business.
1. Goal Setting & Setting You Up for Success
Until we know what your business goals are and how we’ll use content marketing to achieve them, you’ll be fumbling around in the dark. Inconsistently posting without a plan. Going forward, every time you share some content on your blog, socials or email, it will have a purpose.
2. Getting into the head and the heart of your ideal client
If you can’t visualise your ideal customer - if don’t how you can solve their problems, bring them joy or know what their life looks like when you’ve helped them, you’re going to be shouting into the void. These tactics will give you endless content ideas for your ideal customer.
3. Understanding and learning from your data
Most of us don’t get very excited by data, do we? But that’s because we overthink it. It’s actually pretty simple: track your progress, test what’s working (and not working) then tweak your approach. And go again. A content plan that actually delivers results? Now that’s exciting!
Month 2: Power Up Your Positioning
There are a lot of loud voices out there. How will you stand out from the crowd? We’ll get you super clear on your own ‘special sauce’. Your unique combination of skills, experience and personality IS your superpower. This clarity will remove what’s blocking you from consistently showing up as yourself.
1. Creating your key messages
What do you want to be known for? How can you uniquely help your ideal customers? We’ll answer these questions and together, develop effective messaging that clear, compelling and customer-focused. Your consistent messaging will help you stay front of mind for the people who need your help.
2. Developing your mission, vision, values
This stuff is so overlooked but I promise it makes consistently showing up with confidence so much easier and time-efficient. When you get clear on how to communicate your values and the story behind your business … it’ll suddenly feel easier to create content from a place of authenticity. No more comparing yourself to others.
3. Establishing & implementing your content pillars
There’s only one of you. You have a unique set of knowledge and business goals; your content pillars will give you the confidence and clarity to share content that has a purpose - for you and your ideal customer.
Month 3: Creating Your Content Plan
Ok, so now you know what you want to say and how. You’ve developed a long list of brilliant content ideas. Yay! But where do you start with organising it into a plan? It doesn’t have to be overwhelming. Once you have a framework, it’s simple and repeatable.
1. Understanding the roles of different content types
Once you learn how to use different content types and formats for different purposes in your marketing, the more freedom and creativity you’ll enjoy. We’ll implement different formats for different content goals and map out what content to use for different stages of a customer’s journey.
2. Bringing everything together into an actionable content plan
You just need a clear and simple planning process to follow. When I guide you through this, you’ll find yourself easily and enthusiastically planning the exact content you need to attract, nurture and convert your ideal customers. No more winging it with your content!
Month 4: Scaling Your Efforts, Saving Your Time
You wondering “but how am I going to find the time to create and share all this content"? Here’s the thing: when you have a solid plan and a bank of super-relevant content ideas you’ll need far less time than you think.
1. Making your existing and new content work extra hard for you
We’ll arm you with tactics that will help you repeat and repurpose your, content so you can really land your messages - becoming unforgettable and front of mind with your ideal customers. Without it taking over the limited time you have.
2. Achieving content consistency
You don’t need to be splurting out content every day but you do need to be a reliable, dependable voice that people come to expect to see. We’ll define and implement a consistency that works uniquely for you so that your ideal customer connects with you, trusts you and ultimately takes action.
3. Managing your time
I know you find this tough. Together, we’ll build you fail-safe systems and adopt tools to ensure you’re being consistent across multiple channels, reaching your audience in several places at once. But without it taking over your life!
YOUR BONUSES
Pay in Full by midnight 22nd Feb: 1:1 Half Day Together (Online); We’ll come together in March, ahead of the Bootcamp. We’ll create a practical action plan so you can make tangible marketing improvements ASAP.
(Value: £500)Pay in full: Marketing Audit + 10 key actions you can take ASAP to improve your marketing. (Value: £200)
4 digital workbooks to help you take action, quickly with all your practical strategies in one place. (Value: £100
My audio guide to confidently showing up and sharing your knowledge and stories. When that voice in your head plagues you with questions of why you’re doing this and who would want to listen - take this and give yourself an encouraging reminder. (Value: £9)
My mini-course: coming up with content ideas. A simple, yet strategic set of easy-to-action tactics, designed to generate even more bespoke content ideas alongside and beyond the bootcamp. (Value: £45)
Content Plan Template: My Trello board content plan template will make it so easy to save new content ideas, implement your plan and document your key messages and content pillars. (Value: £25)
Private online community. With direct access to me, you can get speedy answers to your questions about the Bootcamp homework or anything else content marketing related. Say goodbye to feeling stuck or blocked, unable to move forward.
Lifetime access to all training and resource so you can re-visit and remind yourself of these repeatable tactics whenever you need.
Total bonus value: £879
I'm so excited to work with you!
Here's what you'll come away from the Bootcamp with:
✅ Your content marketing goals
✅ Valuable ideal customer research
✅ A 12-month content plan
✅ Personalised content pillars
✅ Your key messages
✅ A bank of fresh, new content ideas
✅ A marketing measurement framework
✅ Your documented vision, mission, values
✅ An easy-to-action content repurposing process
Meet Future You! You're:
01
Consistently attracting your ideal clients
02
Doing work and delivering offers that you love
03
Using your knowledge and skills to help the right people
04
Calm and in control - with a straightforward plan of action
05
Building a business that gives you a life of freedom and flexibility
06
Confidently showing up and sharing your knowledge and experience
07
Enjoying a steady flow of content ideas that compel and convert your customers
So how will the Bootcamp work?
The name of the game is taking action, together. Let’s get organised, not overwhelmed.
When do we start?
We start during the first week of April, but you'll start receiving your bonuses and resources at the start of March.
Will this be time-consuming?
What’s unique about this programme it won’t eat up all your time.
Each month, there'll be :
✅ 1 x no-fluff, high-impact training
✅ 1 x implementation + Q&A session
✅ 2 x optional co-working sessions
The implementation and co-creation sessions can seamlessly integrate into the time you already invest in your marketing.
As a woman business owner, I know that time is difficult to come by. But it's time to make planning, creating and publishing content a non-negotiable, business-critical exercise.
Ultimately, you need to invest time to save time.
We’ll take action, stay focused, and achieve results. Together.
I'm Rachel Barber 👋
Copywriter, Content Marketer & Founder of Creating Stories
From a career that started in sales and marketing which evolved into running a copywriting and content marketing business … to a life made up of personal writing projects, standup comedy, political campaigning for women’s equality, learning new languages and acting.
What ties it all together is my love for telling stories that deserve to be told.
During my 13 years of experience as a Writer and Content Marketing expert I’ve worked with both small digital consultancies and large multi-nationals like Accenture.
And now I’m using my lifetime of storytelling experience to help ambitious but time-poor Women Founders celebrate the sense of calm, confidence and clarity that comes from having a clear plan for their content creation. Or in fact, an expert helping hand.
I arm my clients with the tools, systems and tactics to consistently, confidently and efficiently share their own stories. It’s not just about creating content. It's all about creating a meaningful connection with your audience so you can win more clients, grow your business and create the impactful life you want.
What my happy clients have to say 🩷
"I booked a day of support with Rachel as I needed help to create a content plan and develop my key messages and themes for the promotion of my podcast launch. I like the creation side, but I need the strategic guidance of a content marketing expert. After our day together, I slept so well! The messaging and content pillars are gold dust! I feel like a weight has been lifted off my shoulders, now that I have a solid content plan in place to move forward with."
Leila Ainge, Psychologist & Podcast Host
"Just spent my evening doing Rachel’s mini-course. I was in a place where I was always stuck for ideas and inspiration. Rachel broke it all down and I now know what I need to do this weekend to get it all into action. There was gold dust in the course I would never have thought of. Really looking forward to where this will take me!"
Manisha Patel, Project Manager & Business Owner
"Rachel jumps in as a leader in her field, to fill in that gap and take your company to the next level quickly, professionally and enjoyably. Rachel is one of those people who just "gets it." Aside from her domain knowledge, what has stood out the most to us is her ability to balance implementation and strategy. Too often we've encountered people who at her level don't want to get their hands dirty in the necessary swift churn-out of work, which is particularly needed at the startup level. Rachel's a leader with superb communication skills, she's professional and will never hesitate to be candid with her opinion—exactly what is needed and yet so rare to find."
Katrina Walker, Founder of CodeOp
"Rachel was absolutely brilliant to work with. She is dedicated to her clients, super smart and her years of experience in content marketing were a huge benefit while she worked with us at ThirtyThree. Her knowledge on content strategy and digital content best practice coupled with her enthusiasm and passion for her field made her a joy to work with."
Jasmine Sia, Social Media Director
This is for you if:
You’re an ambitious woman business owner, driven by using your knowledge and skills to help others thrive or succeed.
But:
You struggle to juggle everything that needs to get done
Perhaps you’re not sure where to start with your content
You feel overwhelmed with how long marketing can take
You’re always wondering what to say on socials or emails
You don’t know how to make your content engaging or interesting
This is 1000% for you if you're READY to:
Get consistent with your content
Take action and gain momentum
Invest a little time to save a lot of time
Attract ideal clients who want to take action
Deliver more of the work that lights you up
Let’s do this! Let’s take action, together!
(Frequently Asked) Question Time 👇
When does the Bootcamp start?
We'll kick off during the first week of April!
When will the teaching + implementation calls take place?
We'll decide the exact dates, times and online community channel based on group preferences.
Until when can I join the Bootcamp?
The cart will be open until midnight on the 29th February.
How long will we work together?
The Bootcamp will last for 12 weeks, so from the start of April until the end of June 2024.
Will the calls be recorded?
Yes! You'll get recordings of every session and you'll have lifetime access.
I'm interested but I have questions...
Then let's chat! I want you to be sure of this. You can email me on rachel@creating-stories.co.uk or you can book in a chat with me here.
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